Product overview

Persona builder

Personas for your ICP

A SaaS AE needs a different partner than a fleet owner or insurance advisor. The persona builder makes that explicit so practice stays consistent.

Freqo persona builder preview with decision criteria and red lines

What teams configure

  • Role, company context, pain, and objections
  • Reusable personas for the whole team
  • Preview behavior before you assign practice

Coaching outcomes

  • Consistent practice against the same buyer
  • Better prep for hard objections
  • Less time rewriting prompts